Financial Advisor Content Marketing
How Can Financial Advisors Unleash the Power of A Content Marketing Strategy?
Simply, content marketing is a marketing technique that involves creating and sharing content to attract and engage a carefully selected audience. Be Aware: Its ultimate purpose is to prompt a response.
You could think of content marketing as multi-step marketing:
Step 1 – You create content which could be a blog article, a webinar, a book, a checklist on your website, a white paper, or a newsletter along with many more options.
Step 2 – You promote your content vigorously.
Step 3 – Your prospect may respond to the action you’ve asked for in step 1. Then, you follow up until they become clients.
if your prospect doesn’t respond, you may keep them on the list and continue to follow up until they respond or you decide to remove them (or they may ask to be removed).
We believe that the process of direct marketing, what we call the 5 R’s of Direct Marketing, are equally vital as a content marketing strategy for financial advisors.
You may like our new article “Content Marketing for Financial Advisors: How to Take Control of Client Communications in Ever-Changing Markets.” The article is Here.
The Five R’s Of Content Marketing For Financial Advisors
1. Start with the Right People (your ideal prospects)
Zoom in on the people you most want to work with and the ones who give you the greatest emotional satisfaction.
2. Craft the Right Message
Create marketing content that zings directly to the hearts and minds of your prospects
3. Call on the Right Medium
The right medium is where your ideal prospects hang out and where you can reach them. It’s more productive if you don’t have to track them down one by one, but can uncover them in a crowd.
4. Act at the Right Time
The right time depends on your understanding of the Right People for you. One more aspect of timing is when there is news that alarms your prospects. Your content could speak to that news.
5. Attract the Right (Your Desired) Response
Along with creating appealing content marketing and getting it into the hands of the right people, be sure you also plan for attracting the results you’re after. Simply, financial advisors with a content strategy for getting that response will be more effective.
Here we offer guides for the following content marketing strategies for financial advisors:
“9 Ways You Can Stand Out As the Go-To Expert with White Paper or Special Report Marketing:” You will find the checklist here.
Accelerate Success with More Effective Meeting Marketing Campaigns with These “7 Keys to Getting Those ‘Very Important People’ in Front of You.” The 7 Keys are here.
Discover the Power of Marketing Infographics. Enjoy our infographic example here.
“8 Great Reasons to Call on Webinars to Ignite High Growth” and how to boost the impact of your marketing through webinars. You will find this information about Financial Advisor Webinars here.
“Unlock Growth through Your LinkedIn 12 Point Summary Checklist.” Your profile Summary is often found first in a Google search and by those looking for a financial advisor. How to quickly create your persuasive Summary is here in this 12 Point Checklist.
For more information about a content marketing strategy for financial advisors, we invite you to contact Bob Hanson at 617-901-6886 or by email email@example.com