Financial Advisor Marketing Strategies
Sound Marketing Strategies And Smart Follow Up Can Make All The Difference
You can see sluggish growth or no growth. Or, instead, you can see sustained growth over the long term.
Jay Abraham, our first marketing mentor, looks at marketing strategies, indeed all strategies, like this:.
“We are all surrounded by opportunities and solutions that would allow us to be more successful in various walks of life.
“And that is precisely what separates successful people from the rest of the pack – their uncanny ability to identify potential opportunities, and seize them.
“It’s all about being proactive and finding potential opportunities, and once you start making a conscious effort of doing so, you will be able to see them.”
So that’s where you start. . .with an opportunity.
Where do you discover opportunities? Where can financial advisors uncover those essential insights?
Six Financial Advisor Marketing Strategies at Your Fingertips that Can Pay Off BIG by Handing You a Clear Advantage:
Marketing Strategy 1 – Discover opportunities in stories and breakthroughs from other financial advisors
“Breakthroughs” are spread throughout our new book “Marketing Power for Financial Advisors.” In the book, for example, you will see a strategy that’s been called “the unsung hero of marketing.” There you will, also, find out exactly how financial advisors have benefited from it. For more about “Marketing Power” CLICK HERE
Marketing Strategy 2 – Acquire tested strategies from our blog
Check out the article about a tested COI program, for instance. There you will see 9 very “short stories” from advisors that reveal opportunities for you. The article is HERE.
Marketing Strategy 3 – Be open to ideas from your team
Sometimes advisors believe it’s up to them to feed ideas to their team.
See how one advisor positions his firm for growth by a profound team focus on serving his A+ clients better. It’s in our article HERE about “Positioning Your Financial Advisory Practice for Growth.”
Marketing Strategy 4 – Set up an advisory group, or sounding board, ask the right questions. Then, pay attention to the answers
Over regularly scheduled lunch meetings a client asks 25 selected clients, his Sounding Board, what they like about his services and how he can contribute more to their lives. He reviews marketing communications and strategies with them and learns from their feedback.
Marketing Strategy 5 – Discover results from fields and businesses outside the financial advisory field and adapt them for your practice
Here, for example, you can take advantage of the decades of research that produced what Shawn Achor calls “the single greatest competitive advantage in the modern economy.” You also gain 5 simple steps to reap its benefits. Our article reporting on this advantage is HERE.
Marketing Strategy 6 – Call on your marketing plan as your road map
You may bring a strategy — one you have already uncovered and embraced — to your marketing plan. Or for many clients marketing strategies emerge through the “7 Steps for a Winning Marketing Plan” where you find productive opportunities.
Planning enables you to discover productive opportunities. Planning also guides the actions that bring your marketing strategies to life.
Then, take action!
As the 7 Step Marketing Plan System makes clear, marketing strategies are useless without action . . . without identifying the tools and tactics vital to implementing your strategies. That’s Step 5 in the plan where you assemble your engines for growth with your “Marketing Program, Activities, and Tactics.” That’s your action guide.
For more about the marketing plan CLICK HERE
How much difference would it make to the future of your financial advisory practice to have sound marketing strategies and smart follow up? To find out call Bob Hanson at 617-901-6886. Or you can send an email to firstname.lastname@example.org