7 Keys to Effective Financial Advisor Meeting Marketing Campaigns
A Meeting Marketing Campaign can be one to many to attract prospects to a meeting around a fascinating (to them) topic.
Or it can be one-on-one when you ask to meet with a referral or to follow up with a prospect.
Too often financial advisor meeting marketing campaigns are ineffective with unpredictable results.
Why do most financial advisor meeting marketing campaigns produce unsatisfactory results?
There could be a number of reasons such as trying to ignite a cold list with which you’ve never had contact.
Or you may have had some contact with the list, but you may have placed a bland offer in front of your prospects that failed to take advantage of the 5 R’s of Content Marketing. The 5 R’s are here.
You can do more to boost your results from disappointing to powerful!
Here we give you Seven Keys to Getting those “Very Important People” in front of you:
1 – Plan every detail of the meeting marketing campaign from the initial contact to the final follow up. Winging it will let you down.
2 – Be sure that you Know Your Prospects through and through and grasp what they really want from you. Then, let them know how you will address their issue(s) in the meeting.
3 – Take away the fear of a high pressure sales pitch. Let your prospects know how the meeting will benefit them by tackling a nagging problem they have.
4 – Provide Must-See Content (a special report, a checklist, a step-by-step guide) that’s relevant, timely, and not available anywhere else.
5 – Think about tying in to a searing item in the news, one that’s causing uneasiness for your prospects, and help them feel in greater control.
6 – Consider teaming up with a Center of Influence to double your “Meeting Magnetism.” You could draw from both of your lists and increase your audience. Combining your expertise with another’s would create a more robust solution.
7 – Spell out the next step for them at the end of the meeting. Don’t waffle. Let them know exactly what they can do next.
8 – Map out your own follow up. The follow up is too often where advisors fall down. Act on your plan.
We invite you to call on us to help you boost your financial advisor meeting marketing campaign results from lackluster to inspired. Bob Hanson is at 617-901-6886 or by email at firstname.lastname@example.org