Why A Sample Marketing Plan for Financial Advisors?
Your biggest growth challenge, as it is for many financial advisors, may be to “find qualified leads” and “attract the right people to what we do.”
What’s Holding You Back?
For some financial advisors it’s squeezing time from your day, as you’re caught in a juggling act between being a marketer, being a financial advisor, and running a business.
For others, it’s not having a course of action that’s well mapped out. That leads to prospecting and lead generation that’s slapdash and unpredictable.
The landscape for financial advisors is shifting with prospects having very specific ideas about what they want from an advisor.
Yet many advisors are promoting a generic message that pushes the same services many others offer. Nor does the message fully match what prospects are looking for.
Your Solution? This Sample Marketing Plan for Financial Advisors
This marketing plan hands you a simple, straightforward system to gain more appointments and clients. You’ll be able to zero in on proven marketing tools that will be most effective for your unique financial advisory practice. And that saves your scarcest resource…your time.
To gain these advantages we invite you to . . .
Follow These 7 Steps In Your Winning Sample Marketing Plan for Your Financial Advisory Firm:
1 – State Your Desired Outcome
Don’t be vague. Be sure to spell out your purpose in specific detail.
Good, now you’re ready for your Growth Foundation. The point here is to build your plan on a sturdy base.
2 – For Your Growth Foundation Of Your Marketing Plan, Understand Your Target Market
Draw a sharp portrait of your Ideal Target Audience with concrete details.
You really want to grasp exactly what they want from you. And if you have more than one Target Audience, draw a portrait for each one.
“The aim of marketing,” Peter Drucker said, “is to know and understand the customer so well the product or service fits him [or her] and sells itself.”
We’ve added a page on how to draw a rich portrait of your target audience for “Wonderfully Compelling Connections With Your Audience” HERE
3 – Next for Your Growth Foundation: Differentiate Your Practice to Leave the Pack Behind
This step of the marketing plan template starts with you and vital questions like these:
- What are my strengths as an individual?
- How do I stand out as a financial advisor?
- Where is my passion?
Once you have answered these questions, you are ready to answer this one overriding question: How can I gain dramatic differentiation over everyone else in my field?
4 – As You Continue with Your Marketing Plan for Financial Advisors: Pack Your Plan with Proof
Proof is paramount!
You’ll need an abundance of Credibility Builders and Believability Boosters to win over your skeptical prospects. People are more suspicious than ever. And this step is one that’s missing from most financial advisors’ marketing plans.
Now you are ready for this next step in your sample marketing plan template:
5 – Choose Your Marketing Strategies, Programs, and Tactics
Here you select tools and tactics that will be most effective in accomplishing your purpose. The more you know about yourself (especially your strengths), your clients, and your ideal prospects the easier this will be.
6 – Your Next Step in Your Financial Advisor’s Marketing Plan Is to Generate a Marketing Action Guide
In the Action Guide you fill in the who, what, when, where, and how of your marketing plan. Be aware: one contact is never enough in the real world of distractions, clutter, and overload.
Here’s where you set out your marketing sequence in full detail.
Caution: Never let your action guide disappear in the clamor of day-to-day business.
7 – Assess Results from Your Marketing Plan
Keep a record of where each prospect and every client came from. Then, you’ll know with certainty how well each marketing tool is performing. As a business owner or executive, you will care most about revenues and costs.
“The road to success is always under construction.”
– Lily Tomlin
At the end of your 6-month or 8-month plan, start over again. Pursue with all your might what is working. Drop the duds, and add a new twist or a new marketing tool to your mix.
Caution: over and over again we see advisors in the rush to grab the benefits of social media jump in without a plan. To head off this waste or resources, we’ve added a smart social media plan for financial advisors here.
How much difference would it make to your practice to have a marketing plan that “attracts the right people to what we do?”
Call Bob Hanson for a complimentary consultation at 617-901-6886 or send an email to firstname.lastname@example.org